[Seoul] Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

Hello! Here is the detailed information for ‘Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)’.

💡 Overview

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

📋 Detailed Information

📸 Gallery (Click to enlarge)

📍 Nearby Attractions

• 
  Naksan Park (낙산공원) 🔗Distance: 1.2km | 41 Naksan-gil, Jongno-gu, Seoul
• 
  NKDB North Korean Human Rights Exhibition Hall (북한인권전시실) 🔗Distance: 1.8km | 393 Samil-daero, Jongno-gu, Seoul
• 
  Euljiro Nogari Alley (을지로 노가리골목) 🔗Distance: 1.4km | Eulji-ro 129, Jung-gu, Seoul
• 
  Alleys of Changsin-dong (창신동골목길) 🔗Distance: 983m | 38, Jibong-ro 11-gil, Jongno-gu, Seoul
• 
  Leather Craft Shop (손놀림공방) 🔗Distance: 948m | 19-1 Naksanseonggwakseo 1-gil, Jongno-gu, Seoul
• 
  The Souvenir Fair (2025 대한민국 관광기념품 박람회) 🔗Distance: 393m | 281 Eulji-ro, Jung-gu, Seoul
• 
  Ikseon-dong Hanok Street (익선동 한옥거리) 🔗Distance: 1.7km | Ikseon-dong, Jongno-gu, Seoul
• 
  Heunginjimun Gate – Dongdaemun Gate (흥인지문) 🔗Distance: 238m | 288, Jong-ro, Jongno-gu, Seoul
• 
  Korea House (한국의집) 🔗Distance: 1.6km | 10, Toegye-ro 36-gil, Jung-gu, Seoul
• 
  Doota Mall (두타몰) 🔗Distance: 90m | 275, Jangchungdan-ro, Jung-gu, Seoul

Source: Korea Tourism Organization

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